Athletics Victoria Case Study
Sports management solution that streamlined member management, enhanced marketing capabilities, provided business insight and significantly reduced costs.
Athletics Victoria needed to reduce its member management costs significantly. It also wanted enhance the experience of members both on-line and at events and improve administrative efficiency. Myriad IT worked interactively with Athletics Victoria to deliver a Microsoft Dynamics CRM solution tailored to meet the specific needs of a sports organisation.
Athletics Victoria’s existing system was labour intensive, expensive to use and lacked the flexibility needed to automate processes and effectively manage members, events and communications.
The Microsoft Dynamics Client Relationship Management (CRM) solution implemented by Myriad IT provided Athletics Victoria with:
Significant cost savings. The solution will enable Athletics Victoria to realise savings of 60% in its member management costs.
Reduced administrative burden. By automating a number of previously manual tasks, the solution has simplified internal processes, minimised scope for error, and generated significant time savings.
Business insight. Athletics Victoria now understands and manages its member base more effectively and efficiently whilst the new payment gateway has enhanced financial management and reporting capabilities.
Efficient member management with web-integrated front end self-service portal
Athletics Victoria deals with a range of different members including clubs, coaches, individual athletes, officials, schools, volunteers and media. The solution included a front end self-service portal, fully integrated into Athletics Victoria’s website, enabling individuals and clubs to:
- Update personal information;
- Renew and manage their membership and subscriptions;
- Register for events and competitions.
Insight into members
Athletics Victoria now understands and manages its member base more effectively and efficiently with the insight into its membership that solution provides. Member activity is tracked and analysed enabling Athletics Victoria to develop communications specific to member types, organisation types such as athletics clubs and schools. It can also market and manage events such as competitions and coaches seminars.
Marketing & reporting
Athletics Victoria now has the tools to create, deliver and measure the success of outreach campaigns with user friendly reporting capabilities and dashboards that can quickly and easily retrieve and filter data.
The statistics for Athletics Victoria’s weekly newsletter have enabled them to monitor interest in stories and readership as well as identify, follow up and update inaccurate member data.
Payment gateway & in-depth financial reporting
In the past, payment transactions were processed manually. Myriad IT’s solution features an interactive payment gateway, integrated into Athletics Victoria’s website. Members now make payments such as membership and competition fees through the website at the time of subscription, eliminating the need for staff to follow up.
“A number of processes that were previously handled manually have been automated so we can spend more time focusing on our members.”
Glenn Turnor, Chief Executive, Athletics Victoria
The in depth reporting capabilities mean that Athletics Victoria staff can access accurate real-time payment information at the touch of a button, providing a snapshot of cash flows and greatly simplifying reconciliation.
Microsoft Certified Partner
Certified by Microsoft, Myriad IT’s consultants were able to bring Microsoft technology and ensure timely and complete integration with minimal disruption to day to day activities. Athletics Victoria staff were provided with full training on the new system and Myriad IT’s team are available to resolve any queries that may arise.
Athletics Victoria staff will also go mobile meaning they will be able to manage contacts, event data and log any issues in the office or at an event, on- or off-line.
About Athletics Victoria
Athletics Victoria is the peak state body in Victoria, Australia, representing people who participate in track & field, road racing, cross country and walking events. It has over 5000 active members, 7500 contacts and oversees over 80 athletics clubs. It runs more than a hundred competitions annually and can have thousands of competition registrations active at any given time.